Written by Simon Evans
Giant Digital Takes Flight with New Client: Scotland’s Charity Air Ambulance
We are thrilled to announce we have been selected by Scotland’s Charity Air Ambulance (SCAA) to develop a new website for the vital service. After a competitive pitch process, SCAA chose Giant Digital based on our strong track record building innovative digital experiences for non-profit organisations.
The new website will allow SCAA to tell its story in an engaging, dynamic way and provide critical information about its life-saving work across Scotland. SCAA is Scotland’s only charity-funded emergency air ambulance service and relies entirely on public donations to fund the service. Marking its 10th anniversary this year, SCAA has responded to around 5,400 call outs, taking doctor and paramedic-led teams to the scene of time-critical emergencies and airlifting patients to vital hospital care.
With the new website, we aim to increase awareness of SCAA, enhance the supporter experience and drive donations to fund its critical work in Scotland. The new, fully accessible site will reflect SCAA’s core purpose to save and improve lives across Scotland, every day of the year.
"We were so impressed by Giant Digital’s enthusiasm, response to the brief and passion shown for supporting organisations to thrive in the charity sector. There was a clear understanding, and adoption, of innovation (particularly around donations) and we felt a strong chemistry between SCAA and Giant which is critical for this project."
Alex Gregg, Digital Marketing & Communications Manager at SCAA
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