Giant Digital Takes Flight with New Client: Scotland’s Charity Air Ambulance
Written by Vimal Patel
30 November 2023
Giant Digital, a leading digital agency in the non-profit and sustainability sector, is thrilled to announce it has been selected by Scotland’s Charity Air Ambulance (SCAA) to develop a new website for the vital service. After a competitive pitch process, SCAA chose Giant Digital based on the agency’s strong track record building innovative digital experiences for non-profit organisations.
The new website will allow SCAA to tell its story in an engaging, dynamic way and provide critical information about its life-saving work across Scotland. SCAA is Scotland’s only charity-funded emergency air ambulance service and relies entirely on public donations to fund the service. Marking its 10th anniversary this year, SCAA has responded to around 5,400 call outs, taking doctor and paramedic-led teams to the scene of time-critical emergencies and airlifting patients to vital hospital care.
“We are delighted to partner with Scotland’s Charity Air Ambulance for this meaningful project,” said Vimal Patel, Partner at Giant Digital. “SCAA is an inspirational organisation that makes a real difference for communities across Scotland. We look forward to creating a best-in-class website to support their vital mission.”
With the new website, Giant Digital aims to increase awareness of SCAA, enhance the supporter experience and drive donations to fund its critical work in Scotland. The new, fully accessible site will reflect SCAA’s core purpose to save and improve lives across Scotland, every day of the year.
“We were so impressed by Giant Digital’s enthusiasm, response to the brief and passion shown for supporting organisations to thrive in the charity sector,” said Alex Gregg Digital Marketing & Communications Manager, SCAA. “There was a clear understanding, and adoption, of innovation (particularly around donations) and we felt a strong chemistry between SCAA and Giant which is critical for this project.”
About Giant Digital
Giant Digital is a leading digital agency focused on creating groundbreaking websites, apps, and experiences powered by strategy and design. With offices in Edinburgh and Glasgow, Giant Digital partners with innovative organisations across sectors to drive real results. For more information, visit www.giantdigital.co.uk
About Scotland’s Charity Air Ambulance
SCAA is Scotland’s only charity-funded air ambulance service, flying paramedic and doctor-led care to the scene of time-critical emergencies, and rapid onwards transfer to specialist hospitals throughout the country 365 days per year. SCAA operates two fast response EC 135 helicopter air ambulances, based at Perth and Aberdeen, available for tasking through the 999 service to emergencies in every corner of the country. SCAA responds to nearly 1000 call-outs annually, covering over 30,000 square miles of Scotland’s mainland and island communities. As a charity, SCAA relies on public donations to operate its life-saving service. To learn more, get involved, or make a donation, visit www.scaa.org.uk.
Share story
Vimal Patel, Founder at Giant Digital
Vimal is Commercial Director and founding partner at Giant Digital. With digital expertise gained from over 20 years in the sector, combined with his experience as a charity Trustee, Vimal has a detailed understanding of the challenges faced by charities and is passionate about finding effective digital solutions that bring about lasting positive change.