Grassroots

A sector in crisis and a charity in need.

When the first lockdown hit in March 2020, charities across the UK faced an unprecedented crisis. 

• Demand for services soared, especially for mental health and suicide prevention support. 
• Fundraising events were cancelled, and charities struggled to generate income. 

As a charity that empowers people to help save lives from suicide, Grassroots Suicide Prevention needed a stronger, more engaging digital platform to increase donations, connect with supporters, and sustain its life-saving work.  

A digital grant to support Grassroots’ mission .

At Giant Digital, we’ve spent over a decade helping charities and ethical brands navigate digital challenges. We knew we had the expertise to help - and we wanted to give back. 

That’s why we launched a £20,000 digital grant, offering four organisations the chance to receive free digital support to help them fundraise more effectively during the crisis. 

Grassroots was one of the four chosen charities, and we were determined to create a donation platform that would not only support them through the pandemic but also power their fundraising for years to come. 

A bespoke donation platform that engages and inspires giving.

1. A seamless and supporter-focused giving experience 

We worked closely with Grassroots to design a platform that: 

• Offers a frictionless donation journey, making giving quick and easy. 
• Allows donors to share their reasons for donating, strengthening the emotional connection. 
• Communicates impact clearly, showing how each donation helps save lives. 

2. More than just a fundraising tool 

Beyond raising funds, the new donation platform also: 

• Introduces supporters to Grassroots’ wider mission, encouraging deeper engagement. 
• Promotes key services like suicide prevention training and the StayAlive app. 
• Provides a welcoming, values-led experience that aligns with Grassroots’ mission. 

3. Built for the future 

We didn’t just stop at once we produced the MVP, we immediately started planning upgrades to enhance and optimise the platform further. 

Real results that speak for themselves .

Grassroots has been helping communities talk openly and effectively about suicide since 2006. With its new donation platform, the charity now has a sustainable, scalable fundraising tool that will: 

• Expand its reach across the UK. 
• Encourage deeper engagement with supporters. 
• Increase donations to fund more life-saving work.