Help for Heroes Strive

A bold new vision for veteran recovery.

For Help for Heroes, supporting veterans through rehabilitation is at the core of their mission. But they wanted to take it further, creating a fitness app tailored to veterans that would: 

• Aid faster rehabilitation through personalised fitness programs 
• Provide an accessible, digital-first recovery tool 
• Generate a new income stream to support the charity’s work 

With only an initial concept in place, they turned to Giant Digital to bring the idea to life. Our mission? To design and build an innovative, feature-rich solution that would make a real difference to the veteran community. 

A digital-first approach to recovery and wellbeing.

Strive was designed to be more than just a fitness app, it’s a bespoke rehabilitation tool designed specifically for veterans facing unique physical challenges. 

With our deep understanding of Help for Heroes and its mission, we knew we could push the boundaries of innovation and technology to deliver a truly impactful solution. 

A cutting-edge fitness platform.

1. Built for recovery, designer for veterans 

Strive isn’t just about fitness, it’s about tailoring rehabilitation to the individual, ensuring every veteran can train safely and effectively. 

• Bespoke training plans specifically designed for veteran recovery 
• High-quality video & animation to clearly demonstrate exercises 
• AI-powered content that adapts to individual user needs, including modifications for veterans with prosthetic limbs 
• Fully responsive design, ensuring Strive works seamlessly across desktop, mobile, and tablet 

2. A scalable, future-ready platform 

To ensure Strive can grow alongside Help for Heroes’ evolving needs, we: 

• Built the solution in HTMX for a high-performance user experience 
• Designed scalable hosting that can seamlessly transition to an S3 setup in the future 
• Created a content-rich platform that can easily expand with new training modules and recovery content 

3. A seamless experience for every user 

Strive needed to be engaging, accessible, and easy to use for veterans recovering from injury or illness. 

To achieve this, we: 

• Ensured fluid, responsive pages that adjust to any device 
• Developed an intuitive, user-friendly interface 
• Focused on low-friction navigation, ensuring veterans can easily access the right support 

Setting up for success .

Strive is currently in Beta testing, but early feedback from veterans has been incredibly positive. 

Veterans using Strive have reported: 

• A more personalised recovery experience 
• Greater accessibility to rehabilitation tools 
• A sense of empowerment in their recovery journey 

With full launch plans underway, we’re excited to see Strive transform how veterans engage with rehabilitation and fitness. 

Since 2007, Help for Heroes has supported over 27,000 veterans, providing life-changing assistance to those who have served. With Strive, the charity now has a powerful digital solution that: 

• Supports veterans with accessible, tailored rehabilitation 
• Creates a scalable income stream for future growth 
• Strengthens Help for Heroes’ position as an innovator in veteran care  

This is just the beginning. With continued development, Strive will evolve to: 

• Expand its AI-driven personalisation 
• Introduce new training modules based on veteran feedback 
• Scale its reach, supporting even more users worldwide 

We look forward to sharing the full impact of Strive as it continues to grow - and we couldn’t be more excited about its potential.