Maggie's

Maggie's has been a pillar of cancer care since 1996, growing into a network of centres across the UK that support thousands of people every year.

But the charity's website wasn't keeping pace with the scale of that work. A poor mobile experience, an outdated CMS, and content that wasn't built for growth meant the site was working against Maggie's rather than for it - at a time when more people than ever were relying on mobile devices to find support. Maggie's needed a website that matched the reach and impact of its work: stable, scalable, and built to serve its community properly, not just adequately.

This wasn't a redesign - Maggie's design stayed as it was. The work sat entirely underneath it: moving the site onto a Python-based platform built to actually keep up with a charity of this scale, with a clean, modern codebase in place of the ageing system that had been holding performance and stability back.

Replatforming a website this size carries real risk to search performance if it's handled carelessly, so migration was managed to protect what Maggie's had already built - moving content across without losing the search visibility it had earned, and optimising blog content further as part of the process.

The mobile experience improved as a direct result - faster, more stable, and properly responsive across every device, a significant shift for a charity whose visitors increasingly arrive on their phones, often at a difficult moment.

The donations journey moved to Giant Giving, our own donation platform, making giving simpler and more effective for supporters. Behind the scenes, automated workflows now route form submissions straight to the right centre or service, so a request for support reaches the right people without manual sorting in between.

The platform change showed up most clearly where visitors actually are: on their phones. Mobile engagement rose 11%, and active mobile sessions grew 16% - more people arriving, and more of them staying rather than dropping off on a device that used to hold the site back rather than support it.

Mobile activity nearly doubled, up 99% - proof that fixing the platform underneath a site can matter just as much as anything visible on the surface. For Maggie's, people often reach the website newly diagnosed or partway through treatment when things like dexterity and concentration can't be taken for granted. A website that works reliably on a phone, without friction, isn't a nice-to-have here.

A more stable, better-performing platform also means Maggie's own team spends less time managing technical friction and more time on the work that actually matters - supporting people, not firefighting a system straining to keep up.