Maggie's
Replatforming for stability and growth
The challenge
A website that wasn’t meeting the charity’s needs.
Maggie’s is a leading cancer support charity, providing essential care to people across the UK. But despite its invaluable work, its existing digital platform was failing to deliver.
With a poor mobile experience, an outdated CMS, and content that wasn’t optimised for growth, the website wasn’t supporting users the way it should. Maggie’s needed a future-proofed, stable, and scalable digital home that could serve its community better - and that’s where Giant Digital came in.
Before
After
The opportunity
A smarter, stronger foundation for digital growth.
This wasn’t just about moving to a new CMS, it was about creating a platform that could grow with the charity and improve every aspect of the digital experience.
The key goals for the project included:
- Seamless content migration while ensuring no loss of SEO performance.
- Mobile-first optimisation, making the website fully accessible across all devices.
- Improved donation journeys to enhance fundraising efforts.
- Better back-end workflows, reducing admin time for the internal team.
Maggie’s has been a pillar of cancer care since 1996, growing into a network of centres across the UK, supporting thousands of people every year. Their website needed to match the scale and impact of their work, offering seamless support for both users and staff.
The solution
A website rebuilt from the inside out.
Our approach was to replatform and reengineer Maggie’s website while introducing key improvements along the way.
- Replatforming and content migration: we ensured a smooth transition to a new CMS, maintaining SEO performance and optimising blog content for better discoverability.
- Mobile experience overhaul: we transformed the mobile experience, making navigation intuitive, fast, and accessible across all devices.
- Enhancing the donations journey: we migrated Maggie’s to Giant Giving, our proprietary donations platform, making giving easier and more effective.
- Automated email workflows: we set up custom workflows to ensure form submissions were directed to the right centre or service, streamlining communication.
The impact
The improvements to Maggie's website had an immediate and measurable impact:
increase in mobile engagement rate
increase in mobile engaged sessions
increase in mobile-specific events
"Working with Maggie’s on their website re-platforming was an intensive and rewarding effort. We prioritised a seamless migration of valuable SEO content, improved mobile optimisation, and enhanced usability. Integrating the Giant Giving platform significantly improved the donations experience. Our goal was to ensure the digital platform could support Maggie’s continued growth and vital work. It was a pleasure to contribute to creating a more robust and user-friendly site for such an important charity."
Gwilym Evans, Business Development Manager at Giant Digital
A digital foundation for the future
With special thanks
to the brilliant team at Maggie's for your passion and partnership. It's been a real privilege to work alongside you.
and to our Giant team...
Alex McGibbon
Amanda McLeod
Ben Armstead
Cael O'Sullivan
Charlie Frankcom
Dominic Chaple
Gwilym Evans
Joel Stoddard-Turvey
Jon Atkinson
Karl Swatman
Melissa Richards
Peter Smith-Keary
Ricardo Mendonca
Scott Pashley
Tanya Ghannam
Toby Lees
Tom Bannister
Tom Merryfield
Wayne Fagin
Will Hoey
Discover more of our work
Let's build something that lasts
Need a website that’s stable, scalable, and built for growth? Whether you’re replatforming, optimising for mobile, or improving engagement, we’re here to help.
Get in touch today