Make-A-Wish UK

A website that needed to do more.

Make-A-Wish UK exists to bring joy to children with critical illnesses by granting life-changing wishes. But for the charity to grow its income, volunteer base, and community support, it needed a digital platform as inspiring and impactful as its mission. 

The existing website wasn’t just a donation portal, it was the charity’s digital shop window, essential for showcasing impact, attracting supporters, and driving meaningful engagement. However, with ambitious growth plans, the site needed a solid, scalable, and stable foundation to increase conversions and engagement.  

A digital experience that works harder.

Make-A-Wish UK partnered with Giant Digital to reimagine its website, not just as a platform for engagement and donations, but as a powerful storytelling tool that highlights the real impact of wishes. 

To ensure the best possible return on investment, we worked with the charity to prioritise core functionality, building a product that would deliver immediate results while creating a roadmap for future growth.  

A scalable, user-first platform that inspires action.

1. A smarter, more engaging user experience 

Using UX audits, journey mapping, and stakeholder workshops, we created a website experience that guides users effortlessly to key actions, whether that’s donating, volunteering, or learning about the charity’s work. 

We conducted stakeholder interviews to develop 12 user personas, ensuring the platform was built around real audience needs. Using a card sorting exercise, we redesigned the site’s information architecture, making it easier to navigate and more intuitive for users. 

The platform was built to be stable, scalable, and future-ready, ensuring Make-A-Wish UK can continue growing without digital barriers. 

2. Wish stories: putting the mission front and centre 

With a mission as powerful as Make-A-Wish UK’s, we knew that storytelling had to be at the heart of the new platform. 

We designed highly visual wish story pages, each with: 

• A sticky donation block that remains visible at all times, making giving effortless. 
• A real-time funding tracker, showing how close each wish is to being fulfilled. 
• Clickable donation buttons with suggested giving amounts to remove friction in the giving process. 
• A wish list breakdown, allowing supporters to fund specific elements of a child’s wish. 

By making each wish personal, tangible, and interactive, we turned storytelling into a powerful fundraising tool.  

Real results that speak for themselves.

With a user-first approach, a seamless giving experience, and an engaging digital strategy, the new Make-A-Wish UK website is driving more impact than ever before.

This project was about creating a strong, scalable, and engaging platform that supports Make-A-Wish UK’s mission, growth, and long-term vision. 

With a solid digital foundation in place, the charity now has a future-ready roadmap for continued innovation and audience engagement.