Walking With The Wounded

A brand that needed a digital reappraisal.

Since its founding in 2010, Walking With The Wounded has played a crucial role in empowering veterans, helping them rebuild their lives, regain independence, and reintegrate into society. 

However, despite its decade-long legacy and millions raised, the charity faced a perception problem - many only associated it with high-profile fundraising treks, rather than the vital, year-round support it provides to veterans. 

This lack of awareness was limiting engagement and impacting fundraising efforts. The solution? 

• A refreshed brand identity to realign perceptions 
• A new website to better showcase the charity’s impact, improve user experience, and increase fundraising 
• Giant Digital leading the digital transformation to make the charity more discoverable, engaging, and effective 

A digital overhaul to strengthen engagement.

Walking With The Wounded needed a powerful new website that could: 

• Reframe the narrative, showing that Walking With The Wounded is about more than just treks 
• Improve content discovery for different audiences, from supporters to veterans 
• Enhance fundraising opportunities by optimising the donation journey 
• Empower the internal team with a more intuitive CMS for easier management 

With these goals in mind, we set out to build the strongest digital presence Walking With The Wounded had ever had. 

A digital experience that engages and converts.

1. Repositioning the brand for maximum impact 

To redefine how people saw Walking With The Wounded, we: 

• Enhanced the brand identity, introducing new design elements that highlighted key messages and imagery of veterans 
• Reworked the use of imagery, setting a new visual standard for all Walking With The Wounded content 
• Improved storytelling, bringing veteran experiences to the forefront to create a stronger emotional connection 

2. Optimising fundraising and event engagement 

Walking With The Wounded relies on public donations and event participation to fund its work. To drive conversions, we: 

• Revamped the event section, introducing flags for upcoming, featured, and limited availability events to create urgency 
• Refined the donation experience, making it smoother, clearer, and more engaging 
• Implemented behavioural nudges to encourage conversions at every step 

3. Creating a more engaging and user-friendly website 

To ensure stronger user engagement across both desktop and mobile, we: 

• Simplified navigation to help users find services, events, and donation opportunities faster 
• Optimised for mobile-first engagement, ensuring a seamless experience 
• Improved content structure, making it easier for different audiences to find what they need 

A website that drives real results.

With a stronger brand identity, an improved donation journey, and a seamless user experience, Walking With The Wounded now has a website that truly supports its mission and maximises fundraising potential. 

Walking With The Wounded has been supporting veterans for over a decade, and now its digital presence reflects the full scale of its impact. 

With a modern, scalable website, the charity is better equipped than ever to: 

• Engage new audiences & donors 
• Support veterans more effectively 
• Increase fundraising to sustain its vital work 

This is just the beginning of Walking With The Wounded’s digital evolution, and we’re excited to continue working together to drive even greater impact.