Whizz Kidz
Content managed marketing website
Whizz-Kidz had recently undergone a complete revamp of its brand positioning and identity, and was looking for a digital partner that could create the new digital home for this incredible organisation.
Taking the Whizz-Kidz website to another level
A newly developed strategy developed by the Whizz-Kidz team identified the website as being a key tool in achieving the objectives set out. The existing website didn’t help the charity stand out and equally, it didn’t work well for Whizz-Kidz target audiences. With the new strategy in place, Whizz-Kidz couldn’t afford to keep things ticking over and needed to take the website to a new level; easier to navigate, more SEO friendly, content-led, confident, and with a stronger and more emotive voice.
A bold strategy required a bold solution
The Whizz-Kids strategy was clear, with a focus on increasing the number of young wheelchair users who receive high-quality wheelchairs and mobility equipment support, but to do this, the new website needed to work harder than ever to support the charity in its mission. Starting with a strong brand identity and high-quality imagery meant we were already on the front foot, but this was just the beginning.
Empowering Young Wheelchair Users
The Movement for Non-Mobile Children, known as Whizz-Kidz's principal objective, is to change the lives of mobility-impaired children and young people in the UK. By providing them with the best possible mobility equipment, training and advice, Whizz-Kidz gives them the independence to live a life of freedom.
Whizz Kidz were going through a re-brand, which required a completely new website design. Our existing site also had poor UX and a confusing site structure. The CMS was also poorly supported, meaning it was very difficult to maintain and upgrade our site. Once we were able to secure funding, we sought to put that right by commissioning a new website.
Giant took the time to understand our new brand, our different audiences and our technical requirements. They were happy to spend the time required during the discovery, specification and design phases to ensure the development process was smooth and hit our brief. Our bold new brand was well reflected in the design and the user experience is much improved, meaning users can find what we need.
The functional specification was very well put together and made all the deliverables crystal clear. Giant obviously have a talented development team, as our UAT was incredibly smooth, with minimal bugs. I’ve done a number of new website projects and never had a development process as smooth as this one! We’ve seen some really positive outcomes. One of our main goals was to make our website more engaging, encouraging users to spend longer on our site and visit multiple pages. Post launch, our bounce rate has improved from 75% to 54% and our time on site improved by 19.4%. Initial qualitative user feedback has also been good. Users have found it easier to find the information they’re looking for. We now have a site that is attractive to fundraisers and proudly demonstrates the work we do.
A mission to support more young wheelchair users and their families
Whizz-Kidz identified 7 key audience groups for the new site, meaning the design and its content had to work hard to guide, support and convert many different use cases. One of the unique aspects of the project was Whizz-Kids’ design mantra; ‘Nothing for us, without us’, and this was enabled through the inclusion of ‘The Kidz Board’ – a group of young wheelchair users who were consulted throughout the project and provided valuable insight into many aspects of the design of the site. In addition, we also focused on:
- A detailed SEO audit that enabled us to benchmark the existing site and build upon existing rankings, through a revised strategy focused on reach more people
- A strong emphasis on accessibility, ensuring the way the new brand came to life online remained accessible to the various audiences
- Highly optimised code to ensure strong speed improvements in page load times
